About

Hi, I’m Pooja Chauhan — a Senior Product Designer with over 10 years of experience crafting intuitive, high-impact digital experiences. I specialize in blending user-centered design with strategic thinking to drive engagement, retention, and growth.

My work spans product design, UX research, and eCommerce strategy, leading cross-functional teams to deliver thoughtful, scalable solutions. I’m passionate about empathy-driven design—understanding both the user’s needs and the creator’s intent.

I’ve collaborated with organizations like Kids Help Phone, Habitat for Humanity, Shopify, and Stay to create products that make a difference.

Let’s create something meaningful together.

Experience

SENIOR UI/UX DESIGNER | STICKERYOU | 04/2025 - Present

I lead the UI/UX strategy for StickerYou’s eCommerce platform, designing web and mobile experiences rooted in user research. I collaborate with cross-functional teams to drive engagement through AI-powered personalization, smart defaults, and behavioral design patterns like reorder nudges and return-visit prompts. I use Figma, Axure, and Zeplin to prototype and deliver user-centric solutions.

UX CONSULTANT | PARKS CANADA | 10/2023 - 03/2024

  • Research-Driven Insights: Conducted qualitative and quantitative research to uncover user pain points and drive UX improvements.

  • Problem Deconstruction & Framing: Led workshops to break down complex challenges, identifying key research areas for digital enhancements.

  • Strategic UX Alignment: Translated research insights into actionable design solutions, shaping personas, journey maps, and usability recommendations.

PRODUCT, DESIGN & MARKETING MANAGER | STAY APP | 09/2021 - 10/2023

  • Designed from the Ground Up: Founded and crafted an entire product, overseeing its journey from inception to fruition.

  • Agile Leadership: Guided cross-functional teams through agile methodologies, achieving seamless product launches in line with business goals and market needs.

  • User-Centred Approach: Championed rigorous requirement testing, managing product backlogs, and delivering requirements for assigned systems and projects.

  • Empowering UI/UX Team: Led and mentored the UI/UX team, enhancing team effectiveness and cohesion.

  • Strategic Technology Roadmap: Developed and executed a strategic technology roadmap, resulting in heightened efficiency and substantial cost savings.

  • User-Centric Enhancements: Conducted user testing sessions, analyzed feedback, and elevated product accessibility, leading to a 50% reduction in user complaints and a 40% surge in customer satisfaction ratings.

  • Holistic Marketing Strategy: Implemented a comprehensive marketing strategy, driving a 30% increase in website traffic and a 15% growth in social media followers.

  • Innovative Product Concepts: Spearheaded the development of trend-aligned product concepts, contributing to impactful marketing plans and campaigns.

  • Versatile Creativity: Executed diverse projects across digital ads, websites, social media assets, marketing materials, and more.

    Brand Stewardship: Ensured consistent adherence to brand guidelines, upholding brand aesthetics and value.

    Stakeholder Collaboration: Collaborated with multiple stakeholders to deliver on various projects, demonstrating adaptability and communication skills.

    Process Leadership: Managed, monitored, and coordinated design processes in alignment with project briefs.

  • Digital Transformation: Collaborated in creating an online application to digitize and assess PR Spousal files, leveraging expertise in web development and adhering to government guidelines.

    User-Centric Iteration: Conducted user research, usability testing, and synthesis to inform iterative design improvements.

    Agile Collaboration: Collaborated within an Agile framework to validate user stories and create design solutions.

    High-Fidelity Designs: Utilized design systems for high-fidelity designs, merging web development skills with UI/UX expertise.

    Effective Communication: Documented specifications and requirements for seamless collaboration with cross-functional teams and developers.

  • Shopify Expertise: Leveraged deep understanding of Shopify to design and manage an engaging online storefront that seamlessly integrates aesthetics and functionality.

    Strategic Design Direction: Developed and executed a design strategy that resonated with target audiences and aligned with the brand's identity.

    Captivating User Experiences: Crafted compelling user interfaces and experiences that maximized customer engagement, resulting in a 25% increase in average session duration.

    Conversion-Driven Design: Utilized data-driven insights to optimize website flows, product pages, and checkout processes, boosting conversion rates by 20%.

    Visual Storytelling: Conceptualized and executed visually captivating product presentations that communicated brand stories and value propositions effectively.

    Cross-Functional Collaboration: Collaborated with cross-functional teams to align design strategies with business objectives, ensuring consistent brand messaging.

  • Brand Evolution: Developed and maintained Habitat GTA's brand identity, producing digital assets to enhance engagement and lead generation.

    Strategic Digital Initiatives: Executed digital ad campaigns, optimized online efforts, and managed multi-media projects.

    Creative Problem-Solving: Collaborated with cross-functional teams to solve design challenges and facilitate website updates.

Education

  • Generative AI Fundamentals (See credentials)

  • SAFe Certified Product Owner/Product Manager (See credentials)

  • Master's in Design - DAIICT, India (2013-2015)

  • PG Interactive Media Management - Centennial College, Toronto (2015-2016)

  • Bachelor's in Computer Applications - CPICA, India (2011-2013)

Let's connect!

Ready to embark on a journey of innovation and growth? I'm excited to explore new possibilities with you. Send me a quick hi!

SENIOR UI/UX CONSULTANT | FARM CREDIT CANAADA | 04/2024 - 03/2025

  • Design System Standardization: Developed a scalable internal design system, ensuring consistency across digital products.

  • Mobile App Evolution: Spearheaded the redesign of the FCC mobile app, leveraging research and usability testing to refine user engagement, accessibility, and financial transaction flows.

  • User Research at Scale: Led in-depth usability studies and qualitative research sessions, gathering key insights to drive UX improvements across platforms.

  • Continuous Optimization: Iteratively enhanced the agent portal workflow through real-time user feedback, resulting in increased task efficiency and reduced friction.

  • Research-Backed UX Strategy: Translated research findings into data-driven design decisions, aligning user experience enhancements with FCC’s business goals.

  • Cross-Functional Collaboration: Worked alongside developers, product managers, and stakeholders to implement UX solutions that improved internal workflows and customer interactions.