Brand Development
Designing at Maple taught me to wear many hats.
Being a freelance designer at Maple, I worked on a mix of projects such as - digital ads, website and social media assets, marketing materials, point decks, blog posts and many more. I familiarized myself with the Brand guidelines and followed them consistently to maintain the brand aesthetics and value. I collaborated and assisted multiple stakeholders on different projects.
I have worked on several Brand development and Rebranding projects that focus on making and upgrading the brand to a modernized version. My experience involves Brand maintenance, developing branded communication for print, digital and social media to increase audience
Below are a few examples of the said Brand development and Rebranding projects.
Tools: Adobe Illustrator, Adobe InDesign, Adobe Premier Pro
Brand Identity Development - Digital and Social
Below are a few digital ads that I designed for the Habitat for Humanity GTA for the platform Kijiji. I was also responsible for designing their social media content for the platforms - Facebook, Instagram and Twitter.